It is possible to generate free traffic through the use of social media platforms, specifically TikTok. Unlike other major social networks such as Instagram, Facebook, and YouTube, TikTok allows content creators to reach a wider audience regardless of their follower count. This is due to the platform's algorithm, which focuses on user interaction, video information, and device and account settings rather than the number of followers a content creator has.

TikTok is known as the king of free traffic and has become a popular way for people to gain fame and make money through affiliate marketing. By creating engaging and high-quality content, TikTok users can get their content seen by a large number of people without having to spend on advertising or rely on word of mouth.

In conclusion, TikTok offers a great opportunity for content creators to drive traffic to their brand for free, using its algorithm to reach a larger audience. Not using TikTok as a way to generate free traffic in affiliate marketing niches would be a missed opportunity.