Here are some free tools that can assist with local SEO:

1. 1. Google My Business: This tool is essential for local SEO as it allows businesses to create and manage their online presence on Google, including their appearance in search results and Google Maps.

2. Google Search Console: This tool provides valuable data on website performance and can help businesses monitor and improve their search engine rankings.

3. Moz Local Listing Score: This tool analyzes a business's online listings and provides a score that indicates how well the business is doing in terms of local SEO.

4. Yext Listings Scan: This tool analyzes a business's online listings across multiple platforms and provides a report on any inconsistencies or errors that need to be addressed.

5. Local SEO Checklist: This tool provides a comprehensive checklist of tasks that businesses can undertake to improve their local SEO, including optimizing their Google My Business profile, building local citations, and optimizing their website for local search.

6. NAP Hunter: This tool helps businesses identify inconsistent or inaccurate information about their business, such as inconsistent name, address, and phone number (NAP) data across different platforms.

7. Answer the Public: This tool helps businesses identify local search queries and topics that people are searching for, allowing them to create content that answers these questions and targets relevant keywords.