Don't Do Use Copywriting To Promote Bad Products

January 12, 2023

If you are a copywriter I will advise you not to promote doggy products. Copywriting is a powerful tool for marketing products, but it is critical to use it ethically and responsibly when promoting products through affiliate marketing. Here are some pointers for using copywriting to market good products rather than bad:


  • Investigate the products you're promoting: Before promoting a product to your target audience, make sure you understand it and its benefits. Avoid promoting products that have a history of poor customer satisfaction or are known to be scams.
  • Be truthful and open: Inform the company about your relationship with them and any commissions you will receive for promoting their products. Make no false or misleading statements about the product.

  • Use persuasive language that appeals to your audience's emotions, but refrain from using manipulative tactics. Use words like "guaranteed" or "miracle" sparingly, as they may overpromise and underdeliver.
  • Provide value to your audience by providing tips, advice, or other information that will assist them in making an informed decision about whether or not to purchase the product.
  • Don't go overboard: Don't promote too many products or overwhelm your audience with affiliate links. This can be overwhelming, and your audience may become skeptical of your recommendations as a result.

By following these guidelines, you can use copywriting to promote products that are actually useful to your target audience, rather than just trying to make a quick buck by promoting bad products. Even coffeezilla talked to a copywriter who criticized this here

Credit: Coffeezilla

Updated by Moderator: @marketreviewsng

Jan 12, 2023 at 11:55 PM
copywriting is not the bad guy here, however I understand the reasoning. However a job you do not do, will be done by someone else
Jan 13, 2023 at 01:12 AM
Seconded. however the industry is to blame not the copywriters
Jan 13, 2023 at 04:40 AM
But on the other hand, it may be a bad product to you and not to another....just do what you're good at doing and leave the rest to fate
Jan 30, 2023 at 10:48 PM
coffeezilla always does the best to expose them
Jan 30, 2023 at 11:13 PM
[Reply] frednwankwo said:
Jan 13, 2023 at 01:12 AM
Seconded. however the industry is to blame not the copywriters
true. i second this
Jan 30, 2023 at 11:19 PM
wow. this was a long video, but worth it as a marketer
Feb 28, 2023 at 11:15 AM
I personally agree to this
Mar 06, 2023 at 02:06 PM
Indeed, this is very helpful to everyone. In as much as, the end point is to promote the business, consumers satisfaction is fully expected.